Fueling an estimated 18-20% growth in the demand and sales this season will be about 14 crore shoppers who are expected to shop at least once in the m
Budget is the most significant factor for households in Bengaluru, Chennai, Gurugram, Kolkata, Pune, and Ahmedabad.
The urge to spend has risen to such an extent that terms like ‘revenge spending’ have come into circulation.
The percentage of households who would be shopping during the upcoming festive season constituted 60% of the survey respondents.